The ROI of real estate 3D renderings is clear when you consider how effective of a tool they are for:
All these benefits result in faster and more seamless property sales for both developers and agents.
To get your property design rendered, you have two options: use the services of a real estate rendering company (best for highly detailed and complex designs) or do it yourself using an easy-to-use rendering software (best for less complex projects and agents).
To help you make the right choice, we did the research and picked some of the most recommended rendering firms and software tools on the market for any kind of project and budget.
Whether you need exterior, interior, or floor plan renderings, these providers will handle it for you.
Let's start with the firms.
If you need the highest level of detail and realism, outsourcing the work to a specialized real estate rendering company is your best bet.
These renders will give you a bigger chance of winning high-value residential clients, large-scale commercial projects, and construction bids.
Here's our list of recommended firms.
Headquarters: Lviv, Ukraine
Founded by Vasyl Yesyp, Create Render provides quality real estate rendering services at affordable prices.
Since its founding in 2021, the Ukrainian firm has worked with tens of clients for whom they rendered all kinds of properties, ranging from simple residential houses to vast commercial spaces and offices. They've also visualized cottages, villas, restaurants, hotels, and residential complexes.
Aside from interior and exterior rendering projects, Create Render can also handle interactive walkthroughs and 3D floor plans.
Headquarters: Paris, France
Le Studio 3D is a real estate rendering company providing high-end visualization services, specializing in architectural and furniture visualization.
With over 10 years of product design experience, their team of 3D artists creates detailed, photorealistic visuals to help clients showcase their properties and products in the best way possible.
They work with real estate developers, architects, and designers to bring their projects to life through 3D renderings and animations. Whether it’s a residential development, a commercial building, or a complex architectural design, their expertise in 3D modeling, lighting, and composition ensures that the final visuals convey the project’s vision and atmosphere, to sell and get clients excited.
Le Studio 3D's furniture rendering services allow furniture manufacturers and retailers to show their products online in a way that grabs the attention of potential customers. By using their library of over 40,000 furniture, lighting, and accessories models, Le Studio 3D can produce custom visuals that integrate the client’s products into stunning, lifelike scenes.
Headquarters: Glendale Heights, IL, USA
The Render Unit has a team of fifteen 3D artists and illustrators who specialize in creating emotive imagery and 3D animations that engage prospects and sell real estate projects.
The Illnois-based firm has worked with over 100 leading architects, interior designers, and real estate developers, including clients such as Aston Martin Residences, New Project Studios, Carriage Properties, and Sotheby’s International Realty.
They are known for their attention to detail, strong communication, and ability to bring their clients' designs to life with high-end 3D real estate rendering services.
The Render Unit prides itself on forming long-term relationships with its clients. They take the time to understand each project’s “why” and craft custom 3D visuals that tell a story and deliver the desired marketing bang.
With their expertise, responsiveness, and commitment to quality, The Render Unit has built a reputation as a top 3D rendering company for the architecture and real estate industries.
Headquarters: Stamford, CT, USA
Realty Plans is a premier real estate 3D rendering, photography, and videography company that specializes in capturing high-quality visuals for residential and commercial properties.
They work with a wide range of clients, including top real estate agents and brokerages such as Compass, Berkshire Hathaway, William Raveis, Coldwell Banker, Sotheby's International Realty, and RE/MAX.
Realty Plans is known for its exceptional attention to detail and commitment to providing a seamless, efficient workflow for its clients. Their experienced and trained 3D artists use state-of-the-art equipment to deliver consistent, professional results, whether it's photography, floor plans, video, drone, Matterport, virtual staging, or 3D rendering.
Clients consistently praise Realty Plans for their responsive customer service, prompt turnaround times, and ability to accommodate last-minute requests. The Realty Plans team is always open to new ideas and works closely with agents to ensure the final product exceeds their expectations and helps showcase their listings in the best possible light.
Headquarters: London, UK
GENENSE is a British 3D visualization studio that collaborates with architects, designers, real estate developers, and manufacturers worldwide.
They specialize in creating photorealistic exterior renderings of commercial and residential real estate projects like private houses, cottage villages, residential complexes, business centers, and industrial buildings.
GENENSE also produces detailed 3D interior visualizations for apartments, houses, bars, restaurants, hotels, and offices to help architects and interior designers present and sell their work to clients.
In addition, the studio offers 3D furniture modeling and rendering services for manufacturers, allowing them to get high-quality imagery of furniture and product concepts for use in catalogs and testing before distribution.
GENENSE prides itself on providing a seamless customer experience, with an easy workflow, quick turnaround times, and a focus on flawless render quality to bring even the boldest design concepts to life.
Some of their clients include NH Architects, Urban Chalet, KB Architects, and Henda Knobel Design.
Headquarters: Gujarat, India
Rayvat Engineering is an India-based firm that provides real estate 3d rendering services to clients across the globe.
With over a decade of experience, they have become a trusted partner for real estate marketing campaigns, working with big brands like Lennar-CalAtlantic, Coldwell Bankers, Keller Williams Realty, and Sotheby’s International Realty.
Rayvat’s core strength is in real estate visualization including 3D interior, exterior, and aerial/bird’s eye view renderings, and 3D floor plans. They also offer a range of complementary services like 360 virtual reality, architectural walkthroughs, furniture and product modeling, and CAD drafting.
Rayvat delivers photorealistic visuals in a quick turnaround time so that their clients can show their properties and products to potential buyers. With a focus on quality, innovation, and customer satisfaction Rayvat has become a one-stop shop for architects, builders, and real estate professionals who want to sell their properties quicker.
Headquarters: Poole, UK
RealRender 3D is a British 3D real estate rendering and CGI company. They create photorealistic 3D visualizations for interior designers, architects, builders, developers, and construction companies.
Their services include 3D rendering of interior and exterior, house design, virtual home staging, 360 VR house tours, property CGI, and architectural animation.
Their team of CGI artists uses the latest rendering software to produce high-quality 3D visuals that look incredibly realistic and help their clients get approvals and planning permissions, as well as aiding their property marketing and pre-sales efforts.
RealRender 3D has worked with many clients globally who have commented on their fast turnaround times, competitive pricing, dedicated project management, and attention to detail. They also offer unlimited free revisions.
Some of their past and present clients include Kinley, Stiled, Urban Designs, and MDMM Construction.
Another way of visualizing your property design is by using real estate rendering software.
It's much more affordable than using the services of a rendering studio and also, with the recent developments in AI technology, there are plenty of tools that let you do it yourself without any 3D modeling skills.
Here are some of the most popular rendering tools used by real estate developers and agencies.
MyArchitectAI is a real estate 3D rendering software that turns your property CAD designs into client-ready photorealistic visualizations in under 10 seconds using AI.
In addition to speed, MyArchitectAI's level of photorealism and detail in its renderings is also very impressive. You can customize lighting, materials, and views to create the perspectives and scenes you need just using text prompts.
It supports both interior and exterior designs and absolutely no 3D visualization experience is needed.
Real estate agents can also use it to explore renovation and redecoration ideas.
While it doesn't support floor plans or virtual tours at this point, these features are on MyArchitectAI's roadmap for the near future.
Pricing: 10 renders a month are free, then a $29/month subscription gets you unlimited renderings.
Krea is a 3D rendering software used by architects and real estate developers that also lets you conceptualize new designs using text descriptions (prompts), enhancing existing images, creating animations, and more.
Pricing: free testing plan with limited features, and a $10/month plan that gives you more renders.
This AI-powered app creates realistic 2D and 3D floor plan renderings based on your uploaded JPG, PNG, or PDF sketches.
It also offers a VR mode for creating immersive virtual tours for an even more engaging experience. Most modern virtual reality headsets like Oculus and HTC Vive are supported.
And the results are available in just 24 hours!
The downside is that only 5 interior design styles (Scandinavian, Boho, England, Neutral, and Modern) are available at this point. Hopefully, more will be available in the future.
Pricing: $20 to $45 per render.
Virtual House Flip helps you reimagine a property's exterior and interior design using their AI rendering engine.
All you need to do is upload properties' photos, and select styles, and the software will generate new design ideas for you in seconds.
It also has a Zillow and Redfin Chrome extension that lets you redecorate your properties without leaving these platforms.
Pricing: free plan with limited renderings and a $27/month plan with unlimited renderings and extra features.
Zillow's free mobile app lets you create 3D home tours and interactive floor plans simply by capturing panoramas of your property.
The app is an easy-to-use app and is available on iOS and Android mobile phones.
Zillow reports that listings with an Interactive floor plan get an average of 60% more views than listings without it.
Pricing: free
We also put together a list of 3D rendering software specifically for Archicad and SketchUp models.
Real estate visualization service costs range from $250 for simple renderings to even thousands of dollars for complex animations and virtual tours.
Real estate 3D rendering software tools tend to cost between $20 to $50 for an unlimited number of renders a month. This big difference in price results from different technologies used by AI-based tools and traditional software used by rendering firms.
The rendering cost depends on multiple factors such as:
You can read more on this topic, as well as some tips on how to lower your visualization project cost in our detailed guide.
Here's a cost breakdown of real estate 3D rendering services created after analyzing the price per image offered by over 30 rendering service providers across the market.
Real estate 3D renderings are a powerful marketing and sales tool for both developers and agencies.
The increase in the perceived value of properties helps you close deals easier, and faster. So the benefits and ROI of rendering services are clear.
Hopefully, this guide helped you create a shortlist of service providers and tools you will use to make your real estate assets more attractive to clients, which will lead to more sales.
In real estate, rendering typically refers to the creation of visual representations or images of a property or architectural design, often before it's built or renovated. The process is run either by rendering firms using CGI (computer-generated imagery) software or architects using advanced AI-based software that doesn't need 3D modeling skills.
It makes communicating your vision much easier than a plain CAD model, which makes the sale quicker. It can also help in getting regulatory approval and increasing the perceived value of the property.
It can take from 2 days up to even multiple weeks to render a real estate project, depending on multiple factors such as the complexity of the design, level of detail needed, and rendering type.
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